About >>




Hello, nice to meet you!
I am an passionate hybride art director with ten years experience in developing concepts, campaigns, identities, content and above all,
building brands.
Based in Amsterdam, I work with all different kinds off artists, agencies and brands in the advertising, television and fashion industry.

A lifelong learner that can craft stories across at any platform in both the digital and analog world. I cherish communication between people. Collaboration rather than competition. I'm strategic, insightful and constantly attempt to catch the essence of brands and people. A sharp eye for detail. I always strive to execute a concept in the right mood, tone and sphere. So the message is surrounded in the right setting and it stimulates the desired mood. I possess a passion for creating work that makes waves and delivers real value to your brand.

Can't live my days without the wifey, my two sons, miracle mornings, nutribullet, inspiration, my road bike, the soundtrack of my life, my running shoes, sun salutations, my (broken) boat, cold showers in the morning and a sharp pencil.

So if you are interested in a collaboration or to hire me. In need for a big idea, a 360 degrees campaign or an identity. A unique piece of content.
A redefinition of your brand. Help to connect your brand to your target audience. Or any kind of creative consultancy or matter. Don't hesitate to drop me a line or a call. So we can have a fertile chat or a nice cup of coffee.

Lets make something awesome together!

Enjoy your day!


Prinsengracht 432 - 1.09

The Free Force
Cape Rock
SBS Concepts
Inzicht Communicatie
Het Reklameteam

Albert Heijn, Avrotros, Aura, Blend, Bosch, Campari, China Telecom, Continental, Douwe Egberts, Euromaster, Fujifilm, Grand Marnier, IFAW, Insight, Jackie, JFK, Jupiler, KIJK, KPN, Lacoste, Lonely Planet, Maaslander, Maxi-Cosi, Mitsubishi, Net5, Nikon, O’Neill, Pickwick, Pokon, Quinny, Rizla, Samsung, SBS6, Seiko, Sinner, Staatsloterij, Subway, Sunweb, Veronica, Warner Bros, Ziggo.

Concept development, big ideas, art
direction, graphic design, branding, typography, creating content and 360º campaigns.