Concept / Identity / Branding / Copy / Art direction
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AURA is a non-profit initiative by Jasper Abels that contributes to
a new era in which awareness and consciousness plays a major role.
Fundamental values are equality, solidarity, sustainability, awareness
and respect for nature and the environment. AURA translates this to
expressions in the art, music and fashion industry, as well as the public
sector. Over time AURA will grow into a foundation with the aim to use
beauty and fashion to make the world a better place. AURA walks the
path towards a loving society and will colour the world with love.