Avrotros >>


Strategy / Concept / Art direction

The avrotros logo forms the center and beginning of all things,
where everything can arise from. In the ident the sensory
audio-visual experience when watching television is captured.
The all-seeing eye (visual), combined with sound waves (audio)
and the reaction that brings about watching television in our brains.
Seeing, hearing and experiencing.


Station Ident – 'All seeing eye'