Maaslander >>

Concept / Art direction

Introduction campaign in Germany for the famous Dutch
mild cheese named Maaslander. Unlike other mild cheeses
Maaslander has taste. That makes Maaslander the tastiest
cheese within the mild cheese segment and allows it to say:
'I have taste.' This means that with Maaslander everybody
now is able to have taste.

  maaslander maaslander

I have taste - poster/key visual
  displays and a free shopping bag