With Mayonnaise >>

Branding / Concept / Art direction

The Dutch love mayonnaise. They drown their chips in it. When
a Dutchman orders this typical Dutch combo, he just asks for
‘chips with’. The brief was to create a name for this new cheap
mayonnaise brand; ‘With Mayonnaise’.
‘With Mayonnaise, everything is tasty.’ Now also available in
the Dutch supermarket: ‘With Frites sauce’.
With Frites sauce, everything is tasty as well.


With mayonnaise